Well, hello there!

I’m BrieAnna Patrick

I’m a graphic designer and photographer. I’m passionate (i.e. super nerdy) about branding and user experience.

/ / / The Grace Leer Band: Logo Design

The Grace Leer Band Logo

Project Overview

Project Brief

Create a badge style logo for The Grace Leer Band.

Project Title:

The Grace Leer Band Logo

Software:

Adobe Illustrator

Timeframe:

2 Weeks

The Grace Leer Band

Design Challenge

01

Design Challenge:

Create a badge-style logo that uses the whole name ``The Grace Leer Band`` The logo should be fun and girly, but not necessarily young. The logo must use a script font of some kind to relate to her original logo.

02

Solution

We used a contemporary script font and customized it to connect the 'G' and 'L' and incorporated some floral doodles that add a bit of nostalgia to the logo. We were inspired by a college student in a lecture with one earbud in doodling in the margins.

03

Looking Forward

I always like to consider, how else a logo be used or how else a logo evolve in the future. This solution allows us to really have fun with the logo without watering down the core identity, by switching out the florals. Imagine a logo for a pizza and beer night where the band is playing or iconic city elements for a concert.

Need a new logo?

BrieAnna Patrick