Concept: Explain privilege, especially male privilege, using a bike path analogy.
Style: Quirky and light-hearted, with a color palette inspired by rockabilly style and ice cream. The idea is to present the subject matter in an upbeat manner while remaining informative. I call the overall look “rockabilly-hipster”
I chose Daniel Valdez to narrate because his big voice compliments the playful visual style.
Designed by: Travis Miller Design
Jupiter Inline Shadow
This whimsical and engaging and quirky font was the perfect fit. With stackable layers, it can take on a completely new look each time it’s used and the forms look nostalgic but somehow still fresh.
The color palette is soft, muted and hipster-inspired. It nods to the rockabilly style while remaining fresh and fun.
Designer: Caitlin Howe
These shapes by the incredibly talented Caitlin Howe were a blast to work with and reinforced that rockabilly feel.
Designer: Tugcu Design Co.
These skyline shapes were transformed into a parallax city scene.
bensound.com
This bold and bright soundtrack complimented the voiceover and image style perfectly. It is upbeat but not overly so. The track features jazz samples, a hip hop beat, electric bass, electric piano, and saxophone.
Character Design
Designer: Good Studio
https://creativemarket.com/Good_Studio
These characters are perfect for telling this story, they look young, fun and approachable. They came to me with a whole load of seperate body parts, expressions and clothes, all ready to be animated. I certainly do not consider myself a character designer, so finding Good Studio was a godsend.
All of the assets and audio were adjusted for animation, animated, and compiled into an explainer video, set to the voiceover.