Style: Quirky and light-hearted, with a color palette inspired by rockabilly style and ice cream. The idea is to present the subject matter in an upbeat manner while remaining informative. I call the overall look “rockabilly-hipster”
Designed by: Travis Miller Design
Jupiter Inline Shadow This whimsical and engaging and quirky font was the perfect fit. With stackable layers, it can take on a completely new look each time it’s used and the forms look nostalgic but somehow still fresh.
The color palette is soft, muted and hipster-inspired. It nods to the rockabilly style while remaining fresh and fun.
This bold and bright soundtrack complimented the voiceover and image style perfectly. It is upbeat but not overly so. The track features jazz samples, a hip hop beat, electric bass, electric piano, and saxophone.
Designer: Good Studio
https://creativemarket.com/Good_Studio These characters are perfect for telling this story, they look young, fun and approachable. They came to me with a whole load of seperate body parts, expressions and clothes, all ready to be animated. I certainly do not consider myself a character designer, so finding Good Studio was a godsend.
All of the assets and audio were adjusted for animation, animated, and compiled into an explainer video, set to the voiceover.